Before Google released the Adsense Program, webmasters spent time & resources forming partnerships with potential advertisers to generate revenue from their sites. Online publishers would search for advertisers, get their contact information, call them up or e-mail them, then explain why a partnership would provide value to both parties.
As you can see, seeking out potential advertisers for your website is a time-consuming process.
Most people lack the marketing expertise and spare time to actively pursue advertisers for their websites. Google Adsense bridged the gap between advertisers and publishers, providing an easy to access and highly usable network of highly respected advertisers like Nike, eBay, Coca-Cola, etc.
Once provided with a third-party advertisement service, online publishers and webmasters gained the following advantages over non-Google Adsense members:
- Make Money with 100% Automated Monetization Solutions - Using javascript, Google Adsense provides its publishers with a unique javascript code that serves up ads automatically on all content pages. Adsense’s search engine spiders automatically “read” the content on your pages, and display adverts within the context of your content. This translates to a 24/7, 365 automated cash machine that earns residual income in your sleep.
- Gain Access to Fortune 500 Companies - No matter how large your website, any publisher may gain access to advertisements from some of the largest corporations in the world. Whether you run a personal blog or a high traffic social media network, you can capitalize on the professionalism of the Google Adsense network in no time flat.
- Spend less time negotiating, More time writing - The greatest benefit is the absence of constantly updating and searching for new advertisements. Adsense is a “set it and forget it” solution, which is why webmasters become so obsessed over its powerful earnings potential.
