Placing Adsense in your Blog

The great thing about Blogger is it makes it dead simple to get started. First, head over to Blogger and log into your account. When you do that, it should automatically bring you to your “Dashboard”.





To get started, simply click on the “Layout” link on the bottom right of your Dashboard summary and you'll see something similar to this:




What you're seeing here is a high level breakdown of your web design. Most sites (like my own) are composed of a header, menu, content, and a footer (not shown in my picture). To get AdSense up and running on your blog, click any of the dotted areas that are labeled: “Add a Page Element”.



Once you do that, you'll get a pop up (make sure any anti-pop up software is disabled) with many options to choose from. From here, click on the AdSense section button: “Add To Blog”. The icon is marked with dollar bills (Oh yeah!).




You have a screen that let's you choose format options and colors. It even gives us a nice little preview to save us time later on! We'll dissect these options more in future articles, but for now keep the defaults.




Hit the “Save Changes” on the AdSense window - it should close automatically. At this point you are all set! You can click on the “Preview” button on the original page to view your changes or simply refresh your blog. You also have the ability to move the AdSense up or down - or move it to a completely different page element altogether! (Just make sure you preview your changes before you save).


But where do you put AdSense!?! Can we just slap it in any old place we like?

Well, you could. And if you’re lucky you might get some clicks by blindly placing AdSense anywhere on your page. But our purpose is to make money from AdSense, so we need to optimize the best we can. Luckily for us, the nice folks at Google have given us a diagram that does just this – optimize.



Google has labeled this their “Heat Map”, and the darker the colors the better the placement. As you can see the best areas for ad placement happen above what’s known as “The Fold”. The fold is the viewing area that is first seen when a user visits your site. Typically this will include the header, navigation system, and some of your content. Therefore you DO NOT want to place your ads in the footer as it’s unlikely your audience will click on those. What you want to do is place the AdSense near rich content areas that readers are going to be drawn to. In most cases (as shown in the picture) this will be near the header, navigation, and content.



Now you have the tools setup to pull in some extra revenue (hopefully a steady stream).